At the beginning, Penta Foundation’s market was simple. Given the fact that most of our competitors relied on gimmicky marketing and followed that up with sub-par services, Penta Foundation decided to advertise only nominally in the media at first. With quality control at its stringent best, what worked for us initially was word of mouth publicity. However there being inadequate awareness about the Penta Foundation brand in the market, this word of mouth publicity, though sending Penta Foundation a steady stream of students did not allow for all its potentials to be utilized until Penta Foundation expanded sufficiently and started promoting itself aggressively.

Sustainable expansions into diverse new areas ensured that we gained more mileage in promoting our services. By the end of the 1st quarter of 2004, nationwide surveys ranked us first in the area brand awareness and brand loyalty in this sector.

Penta Foundation has two main wings. The Exam Preparation Wing imparts instructions on various exam preparation courses like the TOEFL, IELTS, SAT, GRE and GMAT and the Placement Wing places students in various study destinations around the world.

• THE EXAMINATION PREPARATION WING
• THE PLACEMENT WING
• EQUAL OPPORTUNITY POLICY
• STUDENT SUPPORT SYSTEMS
• STAFF DEVELOPMENT
• QUALITY ASSURANCE